Many are accustomed to using smart phones. Although they have become an everyday device, smart phones were not always a communication tool. Back in the early 2000s, my dad could be reached by cell phone or pager. Often, people paged him with a number to call at his earliest convenience. This created a two step process which was problematic. However, when my dad became a chairman on the union committee at Harley Davidson, he got access to a new information technology that would help: the Blackberry.
The Blackberry created what many would call the modern smart phone in 2003. This phone not only had a keyboard but also allowed users to send emails and text messages. Other phones were used manly verbal communication and had few features. From the prospectives of businesses such as Harley Davidson, the Blackberry's features would allow for more productive employees.
For my dad, it took around a year to a year and a half to learn how to use the Blackberry. He was given no training but did receive a manual. Instead of reading it, he played with the features he was expected to use. He quickly learned the basics, and whenever he met someone with the same phone, they shared their knowledge of different features. He believes that if the technology was too difficult to learn, than it would not be used. Since the Blackberry has maintained a spot on the market place, its features, along with the time to learn it, must be valued by the public.
Some of his colleagues were hesitant to change technologies. Many did not view it as a necessity since their devices were still working. If they could do the same job with the technology they had, why did they have to switch? It was only when the device broke that they would switch. However, the new employees did not get the decision on which type of phone they would use. Other phones faded away as committee members got the Blackberry.
This relates to the idea of technophile versus technophobe. The company viewed the technology as an answer to increasing communication. The phone would be a tool to of rationalization: it would increase information flow in a short time, allowing workers to be more productivity. The employees, however, were hesitant to the change. Many did not think the technology would change the process and revolutionize their work.
In my dad's opinion, the Blackberry was a great improvement to his work experience. The Blackberry was one unite that was wireless, allowed instant access, and was convenient. The Blackberry allowed him to look up contact information for virtually anyone he needed to contact. In essence, the Blackberry allowed access to a constantly updating Harley rolodex.
Also, getting information instantly was a great asset. He could respond to questions or problems wherever he was. This helped solve problems within a short period of time. The Blackberry also allowed for everyone to be informed of the issue at the same time, keeping everyone "on the same page." This technology increased the level of information accessibility and, therefore, did not add to any frustrations of the job.
I find this whole situation relating to what we have discussed in class. The company gave out the Blackberry as a technology to improve the efficiency of their workers. Also, the employees had different views on whether the technology was the answer to their problems. Many of these employees are "digital immigrants" so it will take longer for them to learn the technology compared to "digital natives." Lastly, the Blackberry became a device not only for work efficiency, but for personal as well. My dad uses his phone to play games, check his personal email and text or call his personal contacts. So like many technologies, it may have started for improving business, but it has quickly become a personal communication technology.
Reference:
http://www.bbscnw.com/a-short-history-of-the-blackberry.php